AI, Data & UX-Driven Product Growth
Ten years in product, four leading teams — across digital banking, travel, HR tech, streaming, and analytics. Strategy, discovery, and UX, grounded in data. Fractional or embedded.
The whole arc — deciding what to bet on, then making it real.
What to bet on and why — positioning against real market threats, not feature lists.
User interviews and data to find the real problem before building.
Redesigns that move the metric — not just the pixels.
Prioritization, and leveling up your PMs — fractional or embedded.
A loop, not a launch — every release teaches the next one.
Hands-on where you need it — strategy, a tricky flow, or leveling up the team.
Where's the real bottleneck — strategy, discovery, UX, or execution?
Pick the highest-leverage bet and the metric it moves.
Work alongside your team to design and release it.
Leave the team sharper than I found it — that's the goal.
A few products and teams I've led.
Made the retention-over-acquisition case with a 12-month model; grew subscribers from 100K to 1M in three years.
A data-moat strategy repositioned the platform from resume database to decision-support tool.
Turned a 450-ticket UX backlog into a modular rebuild — 200 closed in a week, 80% voluntary adoption.
A churn insight drove a browsing redesign that lifted session-to-watch from 20% to 55%.
Tell me where you want your product to go. I'll reply with whether I can help and what the first step looks like.